“In rich countries, girls now do better at school than boys, more women are getting university degrees than men are and females are filling most new jobs. Arguably, women are now the most powerful engine of global growth”.

Womens advance as a talent mass and as consumers means that there are favourable business possibilities by working proffessionally, strategic and targetted with branding “from a famale point of view”.

By thinking as a women, your organisation or company has the posibility to think inivative, strengten the competitive force and to view branding from a new perspektive:

"The brand new world of womenomics" see branding through the eyesof women and it opens the gate to a unique universe of businesspossibilities.

Ask, therefore, yourself these questions:

• Corporate Branding: Does your company’s brand appeal towomen. Do you have focus on what women think and the issueswhich is important for all the roles women fill as key players:customers, investors, present and potential collegues, partners,supplyers, distributors, network etc?

• Employer Branding: Does your work place appeal to women?Get talented women the positive impression that triggers a workapplication? Is the work place and the working conditionsstructured in a way that makes women feel attracted by thework place. Are you able to recruite and maintain women – evenin top positions and boards - to secure the best qualifiedemployees?

• Personal Branding: Does your company have a plan for howyou can differensiate both the company as well as your femaletalents thorugh personal branding? Female role models sendsignals to the surrounding environment that your company hasenetered the 21st century and look upon women as an importantasset in the new world economy, where social responsibility isthe new buzz word.

• Product Branding: Does your products and services appeal towomen and the life style of women? Does your home page,brochures and information material send correct signals towomen? Do you signal that you have understood that womenoften tend to multitask and do you have a understanding ofmaking the womans life easier, more fun, and morecomfortably? Women tend to have responsibility for the familypurchase, not only milk and other groceries, but also longerlasting consumer godds as furniture, housing and cars.

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