Orignally it was The Economist, which ni 2006 launched the term ”womenomics" - a fusion between the two words "women" and "economics". To day womenomics is referred to as a megatrend, which will revolusionize the business world as we know it.

Women are increasingly becoming important players on the global scene, not only as a work input but also as consumers, entrepreneurs, leaders, investors and as personalities within art and showbiz. This is the reason why an increasing number of experts within economic growth, management and marketing argues that the best way to secure economic growth is through increased focus on womens potential, or put another way:

This is not a story about empty phrases. The dry numbers speak for themselfes:

• WOMEN AS A CONSUMER POWER: Women represents a significant consumer power. Studies indicate that women take 80% of a family’s buyer decisions.

HENCE

tune a company’s brand, employer brand and products brand with ”a female point of view” – think like a woman!

• WOMEN AS A POOL OF TALENT MASS: Increasingly numbers of women gets college or university education. In many academic fields women are overrepresented compered to men. Economic vizards anticipates that in future, increased competition for the aspiring talents will harden.

HENCE:

focus on women as a mass of exceptional talents, who the corporations simply do not afford to overlook. Instead of the old gender equalisation debate, corporate inovators start to think about how to tailor make career opportunities for female canditates, who in the global work place will become a significant competitive parameter.

Benja and Anne-Mette is currently writing the new and groundbreaking

- The talk of the town! [ click here ]