Half the market

Womens increasing education is accompanied by their increasing earnings and professional credentials.

Women make

  1. 80% of consumer goods purchasing decisions in the US
  2. They start 70% of new business start-ups in Canada
  3. Goldman Sachs created a basket of funds called the WOMEN 30 that pinpoint businesses selling to women.
  4. They have outperformed the average stock exchange over the past decadeIn the UK
  5. Women are expected to own 60% of all personal wealth by 2025.
  6. Today there are more female millionaires between the age of 18 and 44 than male.
  7. Women earn 40% of the world’s GDP.

David Ogilvy: “The consumer isn’t a moron; she is your wife.”

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