Gender, Design and Marketing

The cyberspace has shown a growing number of websites and subsites that are meant for female visitors.

Download the paper "How do femalevisitors respond" : This paper studies the acceptance of this gender-specific service.

Men prefer websites designed by men and women prefer those designed by women, according to a new study from Bucks New University. Read the article at telegraph.co.uk .

Read the book by Gloria Moss: "Gender, Design and Marketing: How Gender Drives Our Perception of Design and Marketing".