| Gender, Design and Marketing |
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The cyberspace has shown a growing number of websites and subsites that are meant for female visitors. Download the paper "How do femalevisitors respond" : This paper studies the acceptance of this gender-specific service. Men prefer websites designed by men and women prefer those designed by women, according to a new study from Bucks New University. Read the article at telegraph.co.uk . Read the book by Gloria Moss: "Gender, Design and Marketing: How Gender Drives Our Perception of Design and Marketing".
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