Women Want More

How to Capture Your Share of the World's Largest, Fastest-Growing Market

Global survey finds that only a small percentage of companies understand the significance of the female economy on their businesses

One billion women participate in the workforce worldwide, and over the next several years they will spend an incremental $5 trillion or more on goods and services—a sum that is bigger than any country’s bailout package. Yet women still find themselves undervalued in the marketplace, underestimated in the workplace, and underappreciated at home. The companies that really get women and respond to their unmet needs with skill, nuance, and genuine engagement will enjoy breakaway growth, unprecedented customer loyalty, and category dominance.

The Boston Consulting Group has conductes a global survey of 12,000 women in 22 contries.

The survey concludes:

The female economy is larger than the economic potential representated by the growht of the consumer economics of India and China
Women still feel undervalued in the marketplace
Above all, women want "agents of leverage" - ways to find time, save time free up time. And when women find at product or a service that truely meets those needs, they can become brand apostles.
The companies that really get women and respond to their unmet needs with skill, nuance and genuine engagement will enjoy break away growth, consumer loyalty and category dominance.