What Is Womenomics?

In 2006, The Economist coined the word "womenomics"
when it declared,

"Forget China, India and the Internet, economic growth is driven by women." In a three-part series it cited studies suggesting that the rapid entry of women into the workforce has added more to GDP than new jobs for men - and more in productivity than the technology sector. The World Economic Forum now explicitly publishes an annual gender empowerment index as a critical component in each country's economic competitiveness. The World Bank has launched a major initiative, "Gender Equality as Smart Economics."

Womenomics: Japan's Hidden Asset

October 19, 2005

Don’t underestimate the power of the purse. Higher female participation in the workforce can help mitigate some of Japan’s demographic pressures and raise the long-term trend growth rate. Womenomics is likely to become a secular investment theme, and we identify potential beneficiaries.

Read more…
>> Womenomics: Japan's Hidden Asset
October 19, 2005 [PDF, 756 KB] 
>> Women-omics: Buy the Female Economy (1999)
October 19, 2005 [PDF, 756 KB]
>> Womenomics: Shall women save the world economy,
By Benja Stig Fagerland

 

Discover Why Women Have High Value in the Workplace

The first thing you should know about Womenomics is that it's not some feel-good, nutty crunchy rant about what companies "should" be doing for women. If it will make you feel better, we'll tell you to go do some yoga, but that's beside the point. (Steve Fenn/ABC News)

No, Womenomics is about power and making good business decisions. We deal in facts, not stereotypes, and some of those facts are surprising.

First, you should know women have huge power in the workplace and marketplace right now, power most of us don't even know about. Because why would the corporate world give away that leverage?

Companies with more senior female managers make more money. A 19-year Pepperdine University survey of Fortune 500 companies showed that those with the best record of promoting women outperformed the competition by anywhere from 41 to 116 percent. That's an eye-opener. And there are other similar studies from Catalyst, and the University of California, Davis.

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